01.

Sustainable & Ethical

I am passionate about products that are good to the earth, good for you and your family, and ethically sourced and made. I take extra care to be sure the products I recommend make it easy for you to feel good about the impact your home has on people and the planet. 

Do you buy organic foods and limit your purchases of products packaged in plastic? Rock on! Do you use all natural shampoo bars in the shower and clean your house with vinegar and water? High five! Do you avoid the temptations of fast fashion and invest in clothes that are ethically made and made from organic and recycled fibers? Woot! Do you bike and walk and take public transit instead of driving as much as possible? Yeahhh!

If you answered yes to any of the above or even if you aspire to answer yes but aren't quite there yet I'm sure we'll get along splendidly. Making changes in our daily lives is a great place to start - but sometimes it's easy to forget the impact that renovations, furnishings, and home decor have on the planet and the people making those products.

I love to work with small shops, especially ones based and manufacturing here in North America, but there are many great companies based in North America or across the globe that fabricate around the world - as long as they use ethical labor and sustainable materials and transportation systems they get a thumbs up in my book. Things I look for include FSC certified woods, organic and recycled fibers for textiles, and Fair Trade Certification. But being sustainable and ethical definitely isn't limited to small shops - big companies make big impacts when they make changes to their sustainability and labor practices. Some big companies that are making the effort include West Elm and IKEA and I'm happy to support them when appropriate as well.

What Jillian Michaels says about fitness applies to your home too..."it's not about perfect, it's about effort."




02.

Inspiring thing number one. Title, description goes here.

Place the full description here. Speak directly to your ideal client, to create an undeniable bond with you and your values.

03.

Inspiring thing number one. Title, description goes here.

Place the full description here. Speak directly to your ideal client, to create an undeniable bond with you and your values.

HOW DO YOU TREAT THE PLANET?

Fernway and Avalon is a full-service interior design and architecture practice owned and operated by me, Heather Westcott. I specialize in high end residential renovations and interiors and boutique style commercial interiors.

I hold degrees in both architecture and interior design from the University of Cincinnati. I am a licensed Architect in both California and Colorado, and am a LEED Accredited Professional with a Specialty in Interior Design and Construction. I now have over 17 years of professional experience in both the architecture and interior design industries with experience ranging from educational and corporate interiors to luxury residences. 

I have had the opportunity to work across the country through internships in Cleveland, Ohio, Cincinnati, Ohio, Scarsdale, New York, Seattle, Washington and San Francisco, California. Upon graduation with my Masters in 2004 I put down roots in San Francisco where I spent a large part of my career immersed in everything Northern California - sustainability, technology, and casual yet sophisticated design. In that time working for several well known firms I had the privilege to work in a multitude of capacities ranging from design to project management with clients such as Stanford University, Apple, and affluent San Francisco Bay Area residents. From 2017-2020 I relocated with my family to Denver, Colorado as part of my husband's work. But now I'm back 'home' in San Francisco where I am excited to offer premium design services and a boutique experience to clients in California and beyond. 

What’s in a name? I knew you’d ask. Fernway and Avalon are the cross streets I grew up at. There’s no place like home - I hope you agree.


times I've driven across the country

7

years IN THE architecture + design INDUSTRY

17

02.

About Me

WHO IS FERNWAY & AVALON?

NUMBER OF RESCUE DOGS WHO SHARE THE BED WITH ME

2

03.

Services

My first goal is to get to know my clients so we can create spaces that are unique to your lifestyle and personality - spaces that solve your challenges and meet your goals. Whether you’re wanting to do a full or partial remodel, or a simple quick makeover, you’re looking for someone to be by your side every step of the way from design to installation. 

I am passionate about earth friendly and socially responsible design and take extra care to be sure the products I recommend make it easy for you to feel good about the impact your home has on people and the planet. 

My design heart drifts towards Nordic, Australian, and West Coast influences but I commit to designing spaces that are a true reflection of my clients and their families. I find special joy in designing homes where families can spend time together harmoniously including designing bedrooms and playrooms for the littlest of clients.

I offer a range of services depending on the scope of your project, from single room design to full-service renovations. These design services may include space planning and room layouts, permitting for renovation work and additions, construction drawings and 3D renderings, kitchen and bath designs, material and finish selections, and furnishing, lighting, and decor selections. For every project I am available to take care of designing, permitting, sourcing, order placement, delivery management, installation, and styling. 

I am happy to collaborate with your architect or builder to help you make your home truly yours! As a licensed architect please know that I can also help you with all aspects of your home renovation if you prefer. I do not do architectural work without also being retained for interior design work (materials and finishes) on the space as well. I find great joy in the interior details and feel the interior can so well inform many architectural choices, so only offer these services in combination. 

02.

Inspiring thing number one. Title, description goes here.

Place the full description here. Speak directly to your ideal client, to create an undeniable bond with you and your values.

03.

Inspiring thing number one. Title, description goes here.

Place the full description here. Speak directly to your ideal client, to create an undeniable bond with you and your values.

HOW CAN I HELP YOU?

04.

Getting Started

WHERE DO WE GO FROM HERE?

15 MINUTE INTRO PHONE CALL

01

1 HOUR IN PERSON or ONLINE VIDEO CONSULTATION

02

SIGN YOUR CONTRACT & PAY RETAINER

03

PHase 1          existing conditions & building survey

phase 2          DESIGN DISCOVERY: SPACE PLANNING & CONCEPT DESIGN

phase 3          design development: style design & Permit drawings

phase 4          design delivery: bid & construction documents &
                          product procurement

phase 5          completion: construction administration &
                          product installation

PHase 1
existing conditions &
building survey

phase 2
DESIGN DISCOVERY:
SPACE PLANNING & CONCEPT DESIGN

phase 3
design development:
style design & Permit drawings

phase 4
design delivery:
bid & construction documents &
product procurement

phase 5
completion:
construction administration &
product installation

Design Begins...

TIME FOR YOU TO ENJOY YOUR BEAUTIFUL HOME!

If you're ready to get started transforming your home, please follow the link below and fill out all necessary information. Once I look over your questionnaire, I will reach out to schedule a 15 minute phone call to chat a bit more and make sure we’re a good fit before scheduling your in-person or online video consultation. A great project begins with a great relationship.


For all in person and online video consultations, I allocate 1 hour of meeting time and charge a non-refundable fee of $300 which will be applied to your design contract if you choose to move forward with your project.
During the consultation you can expect to:
- Walk through and review of your challenges and goals
- Review any inspiration images you might have
- Receive initial feedback and ideas on possible updates or decor solutions
- Talk through budget and expectations
- Review my process for working together on your home

After the consultation I will send you a detailed proposal and estimate for your project as well as directions on next steps. Your project will be calendared once the contract and retainer are received.

Projects that move forward beyond the initial consult start at $1500, this translates to 10 hours of my time. All projects are hourly, with a 10 hour minimum. 

GET STARTED WITH A $300 CONSULT

05.

Investment

HOW MUCH WILL THIS COST ME?

CONTACT ME

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